Vegan Flava Cafe Campagin

The Vegan Flava campaign is a campaign that was done as a class project for my public relations cases and campaign course. The project utilizes all the skills my peers and I developed from previous public relation courses and utilized them with an actual client and his developing business.

The class was split into four teams: the research team, pr writing team, media relations team, social media, and the visual team, which I was a member of.

My team was in charge of enhancing the essence of the clients branding material. Which included presenting a more appealing website and logo to attract old and new customers for the client.

My contributions to the project were:

  • A new logo(which was created with the help of my professor)
  • A new website layout.
  • A new color palette created based on what the client was selling and the client themselves.
  • An about page which was not included in the client’s previous site.

Screenshots of what the original website looked like:

My first draft for the redesign:

My final draft for the redesign:

If you would like to see the work of my classmates and I as a whole this is the completed project: Vegan Flava Cafe

Writing Samples

This portion of my portfolio showcases blog post and writing that I’ve done for my Journalism as Literature course, PR: Theory and Practice, and my Media and Society class.

Journalism as Literature:

MaeSueDownyChampion : This is a profile on my subject Mae Sue Downy Champion. It uses a creative writing style to place the reader within the story as they learn more about Mrs. Champion’s life. The piece was written for my Journalism as literature course.

PR: Theory and Practice:

Organizations Rational

ListerinePRFinalProject : The Organizations rational and Listerine PR Final Project is a group project that I did in my PR: Theory & Practice course. It is research that my team and I did on Listerine and their current marketing campaigns.

Media and Society:

Miss Japan and Why it’s important: This post discusses Miss Japan and the controversy she caused in the Japanese community because of her racial heritage. The article was written for my media and society class. It covers how Japan is handling not having a “pure Japanese” as Miss Japan two years in a row.

Kaepernick Takes a Seat: This post covers Colin Kaepernicks sit down protest during the National Anthem from 2016. It was written for my theory and practice course and covers how the media reacted to his protest and its effects on him and his efforts.

More writing samples can be found under the blog post tab.

Media Work

On the link below you will find samples of my broadcast media work from a summer media practicum with WNCU and an audio production course.

Broadcast Media Publications

June Black Music Month: Janet Jackson

This is a recording that I wrote and produced for my school’s radio show AudioNet News in my media practicum class. It was created for their annual June Black Music Month and covers singer Janet Jackson and her accomplishments.

Air Check:

This recording was made in my audio production course. It features me doing multiple readings for an air check. It showcases my skills in producing, writing, and editing a radio show. It also showcases my skills in audio production.

Ovi Hydration:

The Ovi Hydration commercial was one of my earliest recordings. It’s a simple commercial that I wrote for and recorded for a drink.

AudioNet Newscast:

Another early recording and edit. It showcases my skills in writing news stories for the radio and was produced in an audio production course.

Sexual Assault PSA:

A PSA that was written for the media practicum course it covers sexual assault on college campuses.

Jansen Kidnapping Case:

This is a news story that was researched, written, and recorded for a media practicum course. It covers the Jansen Kidnapping case and where it was at that point.

Black Entertainment News: Is a short video that I worked on with a group. It is a short video segment styled for a new YouTube channel. It was created to show how current forms of media outlets condense material to post on social media outlets.

This is a showcase of photos from my portfolio was done in a photojournalism course. The models featured in the slideshow are a dog named Bentley, a little girl named Adrianna, and my siblings as we went on a walk. The photos showcase my editing skills and eye for children photography.

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Resume/References

 

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Education:  I will graduate from North Carolina Central University December 2018 with a bachelor’s degree in mass communication and a concentration in public relations. My curriculum includes courses that focused on public relations, broadcast media, crisis management, and journalism. The years that I spent at NCCU have help shape and mold me for the workforce after I graduate.

 

 

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Campus Involvement: Although it was brief, my involvement with my school’s student radio allowed me to further develop and learn about myself. It was the perfect remedy to help me conquer my fear of public speaking. Assisting with the station generated my love for broadcast media.

 

 

Want a personal copy of my resume? Download the PDF here: My Resume

List Of References:

  • LaDean Jones, M.S. Ed
  • Durham Head Start Parent Family Community Engagement Coordinator
    • Email:
      ljones@durhamhs.org
      Phone:
      (919) 536-5560 Ext.237
  • Kimberley Pierce Cartwright
  • WNCU News&Public Affairs
    • Email:
      kpierce@nccu.edu
      Phone:
      (919) 530-7833
      Fax:
      (919) 560-5283
  • Loleithia Underdue
  • AudioNet General Manager
    • Email:
      lunderdue@nccu.edu
      Phone:
      (919) 530-7592
      Fax:
      (919) 530-503
  • Latisha Hart
    • Phone:
      (919) 647-2367