The Vegan Flava campaign is a campaign that was done as a class project for my public relations cases and campaign course. The project utilizes all the skills my peers and I developed from previous public relation courses and utilized them with an actual client and his developing business.
The class was split into four teams: the research team, pr writing team, media relations team, social media, and the visual team, which I was a member of.
My team was in charge of enhancing the essence of the clients branding material. Which included presenting a more appealing website and logo to attract old and new customers for the client.
My contributions to the project were:
- A new logo(which was created with the help of my professor)
- A new website layout.
- A new color palette created based on what the client was selling and the client themselves.
- An about page which was not included in the client’s previous site.
Screenshots of what the original website looked like:
My first draft for the redesign:
My final draft for the redesign:
If you would like to see the work of my classmates and I as a whole this is the completed project: Vegan Flava Cafe